Dallas Mavericks: Social Media Strategy, Online Store Marketing, and Fan Community Engagement

Data analysis of all recent posting activity driven towards identifying ideal post type and posting cadence to increase social medie engagement.

Project Overview

Leveraged previous Dallas Mavs data and external research to compare social media success and online store presence to other NBA/U.S.-based teams and imrpove overall engagement. Performed inital research regarding better ways to integrate Hispanic team accounts in the social media aspect.

Feel free to take a look at some work samples below!

Project Industry: Sports

Project Type: Data Analysis and Product Marketing

Project Length: 3 months

Key Actions

• Deep-dive into current social media metrics and UI/UX design of the overall website, online home of the Dallas Mavs

• Developed case studies regarding social media and fan engagement to use as direct references

• Individual data analysis for several NBA teams highlighting the relationship between their posting cadence and overall success

• Curating recommendations to adjust the online store's summer marketing tactics

• Identifying the best ways to engage with the Hispanic Instagram accounts majority of teams are associated with

Tools Used

• Tableau

• PowerPoint

• Excel