Lucid Motors: Product Benchmarking and Infotainment System Improvement

Testing and comparing infotainment and voice control systems within Lucid and competitor cars to identify key areas of improvement.

Project Overview

Conducted on-site research at Lucid HQ to comprehensively benchamrk and test competitor cars in several categories and compare performance to Lucid. Performed primary resarch to identify what Lucid drivers value most from an infotainment and voice assistant system and curated recommendations to pursue the relevant options.

Feel free to take a look at some work samples below!

Project Industry: EV (Automobiles)

Project Type: Product Testing anf Benchmarking

Project Length: 5 months

Key Actions

• Create case study profiles for all EVs in similar price ranges and highlight their differentiatiors and online reponse to infotainment system

• Use surveys and interviews to identify key gaps that Lucid system is currently not filling and needs to address

• Test infotainment and voice assitance systems in all competitor cars

• Curated recommendations for Lucid app-store integration and potential partners

• Developed an implementation strategy for new top-of-the-line voice assitant integration

Tools Used

• PowerPoint

• Qualtircs