Mastercard: Creation of New Credit Card Product Line and Online Hub

Credit card product creation and iteration surrounding key features and MVP skeleton construction for central page using Figma mock-up.

Project Overview

Worked alongside Mastercard team to develop features of new credit card product line targeted towards aiding local SME owners and less represented communties within the finance/fintech space alongside online resrources to help them navigate this new product.

Feel free to take a look at some work samples below!

https://video.wixstatic.com/video/da1c45_48a5b609caf341fbb38e231e0cb4b7fa/1080p/mp4/file.mp4

Project Industry: Fintech

Project Type: Product and Product Roadmap Creation

Project Length: 5 months

Key Actions

• Identified key competitors and performed in-depth case studies highlighting SME-oriented credit cards/features, differentiating factors, and relevance to our overall goal

• Performed analysis to identify market size and specific consumer demographic segmentation

• Interviewed Mastercard Accelerator and SME business owners to iterate on intial product features

• Design overall card and the online portal associated with navigating the card and its options

• Created inital GTM and implementation strategy/timeline to execute each individual feature

Tools Used

• Figma

• PowerPoint

• Qualtircs